If you searched for Smartproxy and landed on a violet website called Decodo, you did not take a wrong turn. Smartproxy, one of the larger residential proxy providers, changed its name to Decodo in 2025. This is a plain account of when it happened, what the company said about why, what changed for customers, and what did not. We compete with them, so we have kept this to the facts and to what you can verify on their own pages.
When it happened
The rebrand was announced in early 2025 and took effect on April 22, 2025, when smartproxy.com began redirecting to decodo.com. The Chinese-market site moved at the same time, from smartdaili.cn to decodo.cn. The trade press covered it the same week; Proxyway's report is the most detailed independent write-up.
Why the company says it did it
The official explanation is that the name no longer described the business. Smartproxy launched in 2018 selling proxies. By 2025 it was also selling web scraping APIs, a parsing layer, and datasets aimed at AI training, and the company said a name built around the word "proxy" undersold that. Decodo is meant to signal a data platform rather than a proxy vendor.
That is a common pattern in this industry, and it is worth reading correctly. Providers rebrand when they want to move up the stack from selling bandwidth to selling finished data, because finished data carries higher margins and less price comparison. The proxies do not go away; they become one component of a bundle. Bright Data, Oxylabs and Zyte have all made versions of the same move.
What changed for customers
- Name, domains and branding. Smartproxy became Decodo, with a new logo and a white, black and violet visual identity replacing the old green.
- Dashboard. The company described the changes as minimal adjustments for the new branding. Layout and features were carried over.
- Product packaging. The separate scraping APIs were repackaged into a single Web Scraping API with prebuilt templates for common targets and an AI parser, sold on one subscription. This is the substantive product change behind the rebrand.
- Documentation and support. Docs moved to the new domain; support continued under both names during the transition.
What stayed the same
- The company. Same legal entity, team and infrastructure, still operated from Lithuania.
- Logins and billing. Existing credentials, payment methods and billing details carried over. Nobody needed a new account.
- Subscriptions and pricing. The company stated that current subscriptions, pricing and renewal terms were unchanged at the time of the switch.
- Proxy endpoints. Smartproxy hostnames and URLs continue to work indefinitely, according to the company. Customers can keep old endpoints in their code or migrate to the Decodo ones at their own pace.
In other words, if you had working code pointed at a Smartproxy gateway on April 21, it kept working on April 23, and it still works today.
How to read a rebrand if you are choosing a provider
A name change tells you nothing about proxy quality in either direction. The network the day after is the network the day before. What a rebrand does reliably signal is strategy, and there are three practical things to check.
- Check the live price list, not the reviews. Most third-party reviews of Smartproxy were written under the old name and old packaging. Pricing at every provider drifts, and bundling changes what the headline price includes. Compare current per-gigabyte and per-IP prices directly.
- Separate the proxy price from the platform price. If you only need proxies, a platform bundle can mean paying for scraping templates and parsers you will not use. If you need finished data, the bundle may be the cheaper path. Decide which one you are before comparing.
- Check that old documentation still matches. Endpoint hostnames, port ranges and session syntax you find in a 2024 tutorial may reference the old domain. They should still work, but verify against the current docs before you build on them.
If Smartproxy is in your code or your documentation
Nothing breaks on its own, but four things are worth ten minutes.
- Leave working endpoints alone, but note them. Old gateway hostnames keep resolving. Add a comment where they appear so the next engineer does not assume a dead domain and rip them out during a cleanup.
- Update links in your own docs and runbooks. smartproxy.com URLs redirect today; redirects are not guaranteed forever, and internal documentation that points at a redirect ages badly.
- Check invoices and vendor records. Finance teams file the new name against the old vendor entry, or the other way round, and end up with two suppliers. Merge them.
- Re-read the packaging before renewal. The rebrand bundled the scraping products. If you only use proxies, confirm at renewal that you are still on a proxy plan and not a platform tier with features you do not touch.
Timeline at a glance
- 2018: Smartproxy launches as a residential proxy provider based in Lithuania.
- Early 2025: the rebrand is announced to customers.
- April 22, 2025: smartproxy.com redirects to decodo.com; the new branding goes live.
- After the switch: scraping APIs consolidated into one Web Scraping API with templates and an AI parser; proxy products, pricing and endpoints unchanged.
Where SpyderProxy stands
We sell proxies, priced per gigabyte or per IP, without a platform bundle: residential from $2.75/GB, budget residential from $1.75/GB, rotating mobile from $3.50/GB, and static and rotating datacenter options. If you are weighing Decodo against us specifically, the side-by-side comparison puts the current prices and features next to each other, and our guide on how to choose a proxy provider covers what to test before committing to anyone, us included.
Frequently asked questions
Why did Smartproxy rebrand to Decodo?
The company's stated reason is that it outgrew its name: what began as a proxy service had become a platform that also sells web scraping APIs and AI-based parsing, including for AI training data. Decodo was chosen as a name that is not tied to proxies alone. The rebrand took effect on April 22, 2025.
Is Decodo the same company as Smartproxy?
Yes. Same company, same team, same infrastructure and the same Lithuanian operator. Decodo is a new name and domain for the existing business, not an acquisition or a new provider.
Do Smartproxy proxy endpoints still work?
Yes. The company has said that Smartproxy endpoints and URLs continue to work indefinitely, and that customers can either keep them or migrate to the Decodo equivalents. Existing logins and billing details were carried over unchanged.
Did the Decodo rebrand change Smartproxy's pricing?
Not at the time of the rebrand. The company stated that current subscriptions, pricing and renewal terms remained unchanged. Prices at any provider move over time, so check the live price list rather than reviews written under the old name.
Is Decodo available in the United States?
Yes. The rebrand was global and did not change where the service is sold. The US remains one of the largest markets for its residential pool, exactly as it was under the Smartproxy name.